United Brands Marketing GmbH

Booth number 40143


About us

United Brands is a family-owned company, with a know-how of over 28 years in the cosmetic industry. The company is specialized in all kind of LIQUID LINER COSMETIC PENS.

Our passion is invested in creating innovative products, which are already setting trends on the beauty market. Our business focus is to be one of the top 3 Cosmetic Pen Manufacturers in the cosmetic industry – more importantly, the most cost efficient supplier in this industry.

A high tech fully automatized manufacturing facility is the fundament of a cost efficient high tech manufacturer.
Only very special parts or components are being purchased externally. Our raw material suppliers are all sourced from high tech countries, such as Japan and Germany.

We target to be the one top source for the international cosmetic industry in the field of cosmetic pens with focus on capillary-system pens.

Products and services

As a Private Label manufacturer, United Brands offers a turnkey service for branded cosmetic liners. Starting from formula development and ending with finished and packed products, it is all made under one roof, near the metropolitan city of Cologne in Germany.

Though customers may choose from a huge amount of various colors, applicators and packaging options, the company keeps on investing in new developments.

United Brands is specialized in all kinds of liquid liners (eyeliners, eyebrow pens, lip products, make up remover pens, nail care products, tattoo stamps). Our 100% water-based formulas are alcohol & paraben free, animal friendly and they conform to EU & FDA cosmetics standards. Our formulas last up to 12 hours (long-lasting), 24 hours (semi-permanent) or over 24 hours (extreme waterproof).

Our aim is to combine high quality, speed in innovations and new product developments at a competitive price and delivery times.


Easy to apply, precise and versatile, liquid liners are an essential tool in every woman’s make up. United Brands offers the widest choice of applicators and formulations available on the market, allowing you to create the perfect liquid liner for your cosmetic line.

Eyebrow pens

As an increasing trend, eyebrow pens give you the opportunity to enhance your eyes by making your eyebrows look thicker and fuller. Our product range includes a variety of applicators as well as a large range of colors. Choose nude colors for a natural result and more pigmented colors for an intense look.

Lip products

Our lip products are available in wide choice of flexible and soft tips that allow an extremely precise application. Easy to use and perfect to contour and fill in the lips. The formulas are water-resistant and smudge proof. Extremely pigmented shades and the long-lasting effect of our lip products make them unique.

United Brands Marketing GmbH
Rheidter Str. 52–A
53859 Niederkassel

Phone: +49 228 9717670
Fax: +49 228 9717679
Internet: www.u-b-m.com
E-mail: Send message

Contact person

Jana Tracuka
Asst. General Manager
Phone: +49 228 9717635
E-mail: Send message

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