asambeauty: color cosmetics and skincare “Made in Germany” with brands such as M. Asam® , Kräuterhof® and ahuhu. M. Asam® is a global acting beauty brand, bestselling in DACH region, with the Nr. 1 Make-up Foundation in German drugstores in 2023. Top 10 in Make-up and Top 15 in skincare in German drugstores (Source: Nielsen MarketIQ, sales in EUR, Germany, drugstores, FY2023). asambeauty stands for innovative products with patented carrier technologies in skincare to ensure maximum beauty effects. The products are predominantly vegan. Founded 60 years ago, we combine nature with high-tech and develop high quality products. We guarantee quality "Made in Germany" with our company-owned production facilities in Bavaria and our in-house R&D department at the headquarters in Munich. Sustainability has always been a part of our corporate culture: asambeauty focuses on clean beauty and the consistent reduction of packaging. We are gradually converting packaging to recycled plastic. 98% of the raw materials used come from manufacturers in Europe.